Brand presence is vital throughout all social media channels. Social media visibility is no longer a want, it’s a need. Good brands and businesses, need to communicate on social channels and be seen.
As a top social media management agency in Melbourne, we set realistic client expectations and constantly deliver on them, it’s how we have been able to sustain such an incredible retention rate with our social media clients. We provide a full suite of value so our clients can focus on spending their time running their businesses.
It's imperative that you have a clear vision and understanding of who you're as a brand. The more people that can associate with your brand, the more it will grow and spread via word of mouth.
We take a holistic look at your competitive landscape, industry trends, and target audience. We conduct market research to understand your brand’s potential and make informed decisions.
We discuss our findings with you and work out which social media channels we believe we should be focusing on for each particular campaign. Every business is unique and it's important we consider everything.
With research, data and a human-first approach, we develop multi-channel marketing strategies with your primary goals and objectives in mind.
From messaging to creative assets, and everything in between, we execute your strategy to connect your brand to the people who matter the most to it.
Digital is constantly evolving. That’s why we take an agile approach to our digital marketing. We continually adjust our digital marketing strategy, optimize campaigns and implement new findings to improve your ROI.
As a leading social media agency in Melbourne, we are committed to bringing tangible results for your business. Since social media management is vital to the success of your social media presence, we will take care of it for you.
Social Media is one of the best ways to engage with the people that mean the most to your business. With the ability for your customers to comment and engage with your brand regularly, it has the potential to increase recurring revenue and repeat business within your brand.
Whilst being a super useful tool to engage and drive your current customers to your business, it also acts as a discovery tool for those who are not yet aware and/or engaged with your company. The best way to leverage and see people who are not yet following your brand is through paid social media advertising.
From our long experience and expertise in social media management for Melbourne businesses, we seamlessly combine audience insights and data, to create strategic and targeted messaging. Ultimately the aim is to grow, represent and propel your business on social media. In turn, you’ll see us as an incredible asset rather than an expense.
Social Media consulting is essential to the success of your social media venture. As such, we provide you with an impeccable and in-depth consulting service to fill you in with vast knowledge and details regarding the intricacies of social media. Any questions? We are the perfect professionals to ask.
Sometimes, instead of looking for a company to run and manage their social media, companies are interested in having experts meticulously analyse and plan their future social media campaigns and direction. That's what social media agency for Melbourne businesses like us is here for.
We've handled many social media management in Melbourne where we have helped medium to large organisations align and capitalise on social media by heavily using our industry knowledge and experience.
Many companies hire internal 'social media managers or coordinators who lack the industry and financial spending experience necessary to make their company money.
Fortunately, that's where we come in. We run both one and two-day workshops where we give out all our industry secrets and plan the social strategy for the foreseeable future. We don't want businesses to be missing out. This is precisely why our social media management sessions are in-depth and concise.
It is essential that expert social media consulting is incorporated into your company's strategic plan. Now, more than ever, companies have to capitalise on the potential of having further reach through various social media efforts.
After identifying your intended target market, an appropriately curated strategy has to be in place. This is necessary for round-the-clock engagement. The more followers that are engaged, the chances of sales conversion become significantly greater.
As experts in social media management for Melbourne-wide businesses, we at On Point Digital Solutions are proud of the results we have brought in for our valuable clients. Our collaborative and highly interactive consulting sessions ensure that both we and our clients see eye to eye. It is absolutely one partnership that has stood the test of time.
Let us take care of this for you. The main goal is to bring in new leads. Such leads eventually become your clients. Gain more viewership and organic followers through our unmatched expertise in this field.
We're in 2023, and social media ad is an essential part of the business. It's no longer simple enough to post on Facebook or Instagram and gain organic value. Both platforms have evolved to a point where they only truly give value to those placing money into their platforms. What we're saying is, the social media glory days of posting and/or pressing the blue 'boost button' have come to an end.
If you want to make money through social media, you need to be able to nearly perfectly architect an advertisement. Whether you're looking to gain 'likes', make online sales or get a juicy amount of engagement on a post, you'll need to formulate an advertisement that is not only compelling but also one that hits your perfect target audience and is shown to people who care and are likely to act.
That's where an expert social media agency in Melbourne like us comes in. Since we opened our company 8 years ago, we've spent over a million dollars on social media, through a multitude of industries, brands, and ad placements. What we're saying is, we know what we are doing. Even better, we have a good number of loyal clients who are with us since the beginning. We have provided them with expert services that only we can provide.
Social Media continually changes. We are at Instagram and Facebook's peril. With that in mind, companies who do paid advertisement need to be on top of current algorithms for clients and they need to be fully aware of what is driving the most ROI and reach. Our team spends multiple hours per week researching and further developing their skills. Different social media advertising Melbourne techniques have been mastered and still are continuously developing.
Okay, let's start off with a brief little description of what exactly retargeting is. It's a form of online advertising that can help you and your brand re-capture users who have already been to your website. With our pool of experts, this becomes achievable to get your business going. As an expert and well-versed social media agency for Melbourne, let us be on top of this effort for you. We are confident with the results we can bring to your business.
Fun fact: Only 2% of web traffic converts on their first visit. This means that for the majority, we're going to have to use some tricks of the trade to get them back to your website. This is necessary so it can turn into a lead and/or sale. Social Media Retargeting is a tool that's specifically designed to help companies reach the 98% of users who don't convert on their first interaction to your website.
In tech talk: We place a small, unobtrusive piece of code on your website (often referred to as a pixel). This code, or pixel, is unnoticeable to your site visitors and won't affect your site's performance. then, every time a new visitor comes to your site, the code drops an anonymous browser cookie.
Later when your cookie-ed visitors browse the web, that cookie will then let your retargeting know to serve relevant advertisements. This ensures that your ads are only being showcased to people who have previously visited your website.
The re-targeting technique is incredibly effective because it focuses your advertising spend on people who are already familiar with your brand. The same is true for those who recently demonstrated interest in your brand or business. When you dissect this information, you can see why most good marketers use pixels. It hits a higher ROI than most other digital channels!