Pay per click.
Why use Google Ads?
Google Ads are instantaneous magic. You can go form complete obscurity, straight to the top of Google, insane, right? There is a catch though, with Google Ads you pay every single time someone clicks your advertisement. The price per click varies from industry and is shaped off of the supply and demand of the internet.
A simple but vital step, we have to first understand what your service is, or what you sell. We do this to ascertain if Google Ads is likely to be a viable option.
Once we get an understanding of some of the intricacies and margins within your business, we'll begin to research valuable keywords and determine their cost.
What conversion rate are we expecting? What are we willing to pay for a lead? What's your internal conversion rate once a lead is delivered? All these things must be considered for a fruitful campaign.
Once we've come up with a plan that puts us in the best possible position, it's time to start bidding and getting conversions!
Often, the first campaign gets results but is not the most successful. Why? Because we need to ascertain what's working well and what we can do better.
The next step on from evaluating, we constantly work on these ads to ensure our client is getting their best bang for buck. Without optimising our results would be good, with optimising our results are exceptional.
We don't rest on our laurels, we continually work on campaigns to ensure they're constantly optimized and always in a position to capitalise. We treat every dollar spent for old clients, as if it were our own.
What you’re most used to seeing, when you search a keyword, search is what you’re navigating through. It’s the most commonly used Ad placement on Google Ads Network.
Ever wondered how those relevant Ads pop up on some of your favourite sites? That’s the Google Display Network! Smart and intuitive. If your placement is correct, ROI can be significant.
Advertise your products on Google’s shopping network.
Target people already searching for your product with rich & visual product ads.
Drive ad clicks to your product pages & grow your ecommerce sales.
Show ads to people who have recently visited your website.
Target users who didn’t purchase or submit a lead and get them back to finish their conversion.
Drive leads and sales by re-engaging customers in the decision making stage.