Richmond Football club (AFL)

Strong & bold.

The Club enjoyed its most successful era in the 1960s and 80s, where it won five flags. The last Tiger flag was in 2019, when Damien Hardwick’s remarkable group brushed aside Grand Final rookies Greater Western Sydney on its way to an emphatic 89-point win, making it two premierships in three years.

Richmond also has the largest amount of members in Australian sport, using a three year aggregate.

Industry

Service We have provided & Outlined

Testimonial

We’ve worked with many agencies in the past, but none have been as passionate and dedicated to representing our brand as OP Digital.

We started working with the team mid-way through 2020. Since then, they have been a huge support in helping us consolidate our social media accounts across the business and assisting us in the delivery social ads for the Club, which has seen huge improvements on return. We’re looking forward to re-building websites with their team, their support and guidance in this process so far has been outstanding.

Estelle Lopes

Digital Coordinator

Brief

Our brief for this role was two-fold. The first element was consolidating the back-end of their social media accounts. A tedious job that only experts can do. We also assisted with pixel integration across all of their websites and assisted them with the 2020 membership campaign.

Our goals were to consolidate the entirety of their social media components within Facebook Business Manager and to assist in taking the club from 98,500 members to over 100,000, this was proudly achieved!