We’ve built and optimised countless websites, and if there’s one thing we’ve learned, it’s that having a great-looking site isn’t enough—you need one that ranks well on search engines and turns visitors into customers. The good news? You don’t need magic, just smart strategies.
From getting your SEO right to making sure your site is mobile-friendly and fast, every little detail counts. If you’re building (or fixing) a website, here are seven things we always focus on to get the best results.
1. Build a Strong SEO Foundation
If search engines can’t find your site, your customers won’t either. A solid SEO foundation starts with a clear site structure, SEO-friendly URLs, and well-written metadata (title tags and descriptions). We’ve seen too many sites with messy navigation and confusing URLs—don’t make that mistake.
Keep things simple, use relevant keywords, and organise content in a way that makes sense for both users and Google. Oh, and don’t forget schema markup—it helps search engines understand your content better and can even get you featured in rich snippets.
2. Prioritise Mobile-Friendliness and Page Speed
Most people browse on their phones, and if your site isn’t mobile-friendly, they’ll leave. We always make sure our sites work seamlessly on any device, whether it’s a phone, tablet, or desktop.
Page speed is just as important—nobody wants to wait around for a slow site to load. We optimise images, clean up unnecessary code, and use caching to keep things running fast. Google loves a speedy site, and so do users. A slow or clunky website can kill conversions before they even start.
Read our full article on how poor page speed hurts your website
3. Create High-Quality, Relevant Content
Content is still king, but only if it’s useful. We’ve seen businesses pump out content just for the sake of it, and trust us, that doesn’t work. Your content should actually help your audience—answer their questions, solve their problems, or educate them about what you offer.
Blog posts, videos, infographics—mix it up and keep it engaging. We always tell clients: write for people first, then optimise for search engines. If your content is good, people will stay on your site longer, and Google takes notice of that.
4. Optimise for User Intent and Keywords
It’s not just about stuffing keywords into your pages anymore. Google has gotten smarter, and so should you. The key is understanding what your audience is searching for and matching that intent. Here is some information about keyword intent.
Are they looking for information? Comparing options? Ready to buy? We tailor content accordingly and use a mix of high-intent and long-tail keywords to target different stages of the buying journey. If you can give people exactly what they’re looking for, they’re much more likely to convert.
5. Leverage Internal Linking and Site Navigation
One of the simplest (but most overlooked) SEO strategies is internal linking. We always link relevant pages together—it helps Google crawl the site better and keeps visitors engaged longer. If your site is easy to navigate, people will actually explore it instead of bouncing after one page.
Clear menus, logical categories, and a smooth user flow all make a difference. Think of your website like a map—make sure people can find what they need without getting lost.
6. Implement Clear Calls-to-Action (CTAs)
If you don’t tell visitors what to do next, they won’t do anything. Every page should have a clear call-to-action, whether it’s booking a service, signing up for a newsletter, or making a purchase. We test different CTA styles and placements to see what works best—sometimes a simple tweak in wording or colour can boost conversions significantly.
A strong CTA should be obvious, compelling, and action-driven. “Get Started,” “Claim Your Free Trial,” or “Talk to Us Today” all work better than a vague “Learn More.”
7. Monitor, Analyse, and Keep Improving
A great website isn’t set-and-forget—it’s an ongoing process. We track everything using Google Analytics, Search Console, and other SEO data tools to see how users interact with a site. If a page isn’t converting well, we tweak it. If a keyword is performing better than expected, we double down on it.
SEO and digital marketing are always evolving, so we stay on top of trends and continuously refine our approach. The businesses that consistently track and improve their sites are the ones that see long-term success.
Need a High-Performing Website? We’ve Got You Covered
At OP Digital Solutions, we don’t just build websites—we build digital strategies that work. Based in Melbourne, we help businesses across Australia with web design, SEO, social media marketing, paid ads, photography, and content marketing. Whether you need a fresh new site or a complete digital overhaul, we know what it takes to drive traffic and conversions.
Get in touch today, and let’s create something that actually gets results.
