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Step-by-Step Process of Setting Up Google Ads

Pay Per Click Google Ads Melbourne

Are you looking to advertise your business online but don’t know where to start? Google Ads is an effective way to reach potential customers and drive traffic to your website. In this article, we will guide you through the step-by-step process of creating a Google Ads campaign that will help you achieve your marketing goals.

Understanding Google Ads

Before we dive into creating a campaign, let’s understand what Google Ads is and how it works. Google Ads is an online advertising medium formulated by Google that enables enterprises to showcase their advertisements on Google’s search results pages and other sites associated with the Google Ad Network. The payment methodology of the platform is pay-per-click (PPC), which implies that payment is only incurred when someone clicks on the advertisement.

Benefits of Google Ads

Google Ads provides numerous advantages to businesses of all sizes. The following are some of the essential benefits of utilizing Google Ads:

  • Reach a wider audience: Google is the most popular search engine in the world, and advertising on it can help you reach a wider audience.
  • Target specific keywords: Google Ads allows you to target specific keywords related to your business, so your ads only appear to people who are searching for products or services similar to yours.
  • Control your budget: With Google Ads, you can set a daily budget for your campaigns, so you never spend more than you can afford.
  • Measure your results: Google Ads provides detailed analytics that helps you track the performance of your campaigns and make data-driven decisions.

Creating a Google Ads Campaign

Now that we understand what Google Ads is and its benefits, let’s dive into creating a campaign.

Step 1: Set Up Your Google Ads Account

To create a Google Ads campaign, you first need to set up a Google Ads account. Here’s how:

  1. Go to the Google Ads website and click on the “Start Now” button.
  2. Enter your email address and website URL.
  3. Follow the prompts to set up your account and billing information.

Step 2: Define Your Campaign Goals

Before creating a campaign, you need to define your marketing goals. What do you want to achieve with your Google Ads campaign? Some common goals include:

  • Driving traffic to your website
  • Increasing brand awareness
  • Generating leads or sales

Once you’ve defined your goals, you can create a campaign that aligns with them.

Step 3: Choose Your Campaign Type

Google Ads offers several campaign types, each with its own advertising goals and targeting options. Here are the most common types:

  • Search campaigns: These advertisements are visible on the Google search results page when an individual looks up keywords that relate to your business.
  • Display campaigns: These ads appear on websites that are part of the Google Display Network.
  • Video campaigns: These ads appear on video websites and most commonly, Youtube. Benefits of Hiring a Professional Event Videographer
  • Shopping campaigns: These ads appear in Google Shopping results when someone searches for products similar to yours.

Choose the campaign type that best aligns with your marketing goals.

Step 4: Create Your Ad Groups

Once you’ve chosen your campaign type, you need to create ad groups. Ad groups are sets of ads that target specific keywords or themes related to your business. Here’s how to create ad groups:

  1. Click on the “Campaigns” tab and select the campaign you want to create ad groups for.
  2. Click on the “Ad groups” tab and then click on the “New ad group” button.
  3. Enter a name for your ad group and choose the keywords or themes you want to target.

Step 5: Create Your Ads

Now it’s time to create your ads. Here are the steps:

  1. Click on the ad group you want to create ads for.
  2. Click on the “Ads” tab and Click on the “New ad” button and choose the ad format you want to use. You can choose from text ads, image ads, or responsive ads.
  3. Enter your ad copy and choose your ad image or video.
  4. Review your ad and make any necessary edits before submitting it for review.

Step 6: Set Your Budget and Bidding Strategy

Before you launch your campaign, you need to set your budget and bidding strategy. Here’s how:

  1. Click on the “Campaigns” tab and select the campaign you want to set a budget for.
  2. Click on the “Settings” tab and then click on “Budget”.
  3. Enter your daily budget for the campaign.
  4. Choose your bidding strategy. You can choose from manual CPC, enhanced CPC, target CPA, and target ROAS.

Step 7: Launch Your Campaign

Once you’ve completed all the previous steps, it’s time to launch your campaign. Here’s how:

  1. Click on the “Campaigns” tab and select the campaign you want to launch.
  2. Click on the “Switch” button to change the campaign status from “Paused” to “Enabled”.
  3. Congratulations! Your Google Ads campaign is now live.

Sounds pretty easy, right? As long you have the tools and the “Know How To” you should be good to go! Is it? But, if this is too easy, why are many companies still prompt to outsource their digital marketing to companies for Google Ads?

What is Digital Marketing Outsourcing?

Digital marketing outsourcing refers to the practice of hiring external agencies or experts to manage a company’s digital marketing initiatives. Online marketing agencies provide a wide range of services such as search engine optimisation (SEO), social media marketing (SMM), pay-per-click (PPC) advertising, content marketing, email marketing, and website design and development. Outsourcing digital marketing allows companies to focus on their core competencies while leaving digital marketing to the experts.

Why do Organisations in Melbourne Outsource Their Google Ads to Digital Marketing Agencies?

Running a successful Google Ads campaign is not easy, and it requires a lot of time, effort, and expertise. That’s why many businesses in Melbourne are turning to outsourcing their Google Ads services to professional agencies. By hiring a digital marketing team with expertise in Google Ads, they can get a lot of benefits rather than doing it themselves. 

Benefits of Hiring Google Ads Services to Melbourne Agencies

Access to Expertise

One of the main benefits of outsourcing your Google Ads services to Melbourne agencies is that you get access to expertise. Google Ads is a complex platform that requires knowledge and experience to use effectively. 

By outsourcing your Google Ads services to Melbourne agencies, you can tap into the expertise of professionals who have years of experience in running successful campaigns.


Another benefit of outsourcing your Google Ads services to agencies is that it can be cost-effective. Running a successful Google Ads campaign requires a lot of time, effort, and money. By outsourcing your Google Ads services to Melbourne agencies, you can save on these costs, as you won’t have to hire and train in-house staff.

Improved ROI

Outsourcing your Google Ads services to Melbourne agencies can also improve your return on investment (ROI). Digital marketing agencies have the expertise to create and run campaigns that are tailored to your business goals and objectives. This means that you can expect to see improved results, such as increased clicks, conversions, and revenue.

Access to Advanced Tools and Technologies

Agencies that specialise in Google Ads services have access to advanced tools and technologies that can help improve the performance of your campaigns. These tools and technologies include advanced analytics, automation, and machine learning. By outsourcing your Google Ads services to Melbourne agencies, you can take advantage of these tools and technologies to create more effective campaigns.

Focus on Core Business Activities

By outsourcing your Google Ads services to Melbourne agencies, you can free up your time and resources to focus on core business activities. This can help you grow your business and increase your revenue.

Smart Campaigns That Drive Traffic and Conversions are What On Point Digital Solutions Google Ads Services in Melbourne Bring to your Business

At On Point Digital Solutions, we understand that driving traffic to your website and increasing conversions are crucial components of a successful digital marketing strategy. That’s why we offer smart Google Ads campaigns that are tailored to the specific needs of your business.

Our team of experts has helped many businesses in Melbourne achieve their digital marketing goals with our customised approach to Google Ads. We focus on creating campaigns that are designed to capture the attention of your potential customers, leading to increased clicks and conversions.

Our smart campaigns are designed to target your ideal customer with precision, delivering the right message to the right person at the right time. We use advanced targeting techniques, such as location targeting, audience targeting, and keyword targeting, to ensure that your ads reach the most relevant audience.

At On Point Digital Solutions, we are committed to delivering results for our clients. We continuously monitor and optimise your Google Ads campaigns to ensure that they are performing at their best. Our team of experts is always available to answer any questions and provide guidance on how to improve your campaigns.

If you’re looking for smart digital solutions that drive traffic and conversions to your website, let On Point Digital Solutions help you. Contact us today to see how our Google Ads services in Melbourne can benefit your business.

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