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The Future of Digital Marketing – EXPLAINED

The future of digital marketing looks even more promising and encouraging. With technology becoming more sophisticated, digital marketing will continue to grow in importance.  In this article, interesting insights are presented for your guidance.

To further understand and appreciate this concept, there has to be more knowledge gained about it. Here, we will discuss what Digital Marketing is and what the emerging trends are. So, are you ready to get started? Let’s begin…

What is Digital Marketing? 

Digital marketing is the process of using online channels to promote and sell products or services. It includes SEO, content marketing, social media marketing, email marketing, and more. This is an essential part of any modern business strategy which allows businesses to reach a wider audience. By utilising the power of the internet, businesses can reach a global market with relative ease.

Aspects of Digital Marketing 

There are many different aspects to digital marketing so it may be a bit challenging to get started. However, by understanding the basics, businesses create an effective and sustainable online presence. Here are some of the most important aspects of this aspect that you need to fully grasp:


Search engine optimisation (SEO) is the process of optimising a website for Google search. This includes website content, structure, and code to make it as appealing to Google algorithms as possible. By ranking highly in search results, businesses get more traffic to their website.

Content marketing 

Content marketing is the process of creating and distributing engaging content. This takes many forms such as blog posts, ebooks, infographics, videos, and more. By providing high-quality content, businesses build trust and credibility with their audience.

Social media marketing 

Social media marketing uses socmed platforms to promote and sell products/services. By creating and sharing great content, businesses build relationships with customers. Additionally, this can generate leads and drive website traffic.

Email marketing 

Email marketing is the process of sending promotional or transactional emails to a list of subscribers. This process is used to promote new products or services. Furthermore, it drives website traffic or builds customer loyalty. By sending targeted and relevant emails, businesses stay top-of-mind with their audience.

Pay-per-click (PPC) advertising 

PPC advertising is a type of online advertising that allows paying for placement on search engine results pages. This online strategy is an effective way to drive website traffic and generate leads. However, it is important to note that campaigns are carefully planned and managed in order to be successful.

Influencer Marketing 

As social media platforms have become increasingly popular, so too has the idea of influencer marketing. This type of marketing focuses on using key leaders to promote a product or service. These leaders may have a large following on social media or they may be well-known experts in their field. Such a strategy is an effective way to build brand awareness, boost sales, and drive traffic.

There are things to keep in mind when using influencer marketing. We begin with making sure the influencer is a good fit for your brand. Furthermore, their followers are strongly engaged with their content. Also, it’s important to create quality content that the influencer can share with their respective followers.

Shorter video content 

As a digital marketing strategist, one of the most important things you can do is keep your videos short. Long videos are great for certain purposes, but shorter ones are better for engaging audiences.

There are a few reasons why this is so:

1. People have short attention spans.

This is perhaps the most obvious reason to keep your videos short. In today’s world of constant distraction, it’s harder to keep people’s attention focused on one thing. If you want people to watch, make it as easy for them to do so.

2. Shorter videos are more shareable. 

Another key reason is that shorter videos are more likely to be shared. People are more likely to share a video that’s a minute longer than a 20-minute one. Why? Because it’s simply easier since everyone’s always looking for ways to save time.

3. Shorter videos are easier to produce. 

You might think that shorter videos would be more difficult to produce. But in reality, the opposite is true for the most part. Since shorter videos are easier to make, you then can produce multiple versions of specific content. This leads us to our next point…

4. You can produce more content with shorter videos.

If you’re trying to maintain a consistent presence, shorter videos allow you to do that conveniently. When each only takes a few minutes to produce, you can quickly pump out a lot of content. This is especially important if you’re trying to build a following on social media platforms like YouTube or Instagram.

5. Shorter videos are better for SEO purposes.

Finally, shorter videos tend to be better for SEO purposes. This is because it’s easier to optimise for specific keywords. When your videos are optimised, that means they’re more likely to be found by people searching for specific topics.

Voice Search Optimisation 

Voice search is one of the latest trends in the digital marketing world. It’s one that you need to start optimising for if you want to stay ahead of the competition. It is a type of technology that allows users to search for information by speaking into a device. This search is becoming more popular as people are finding it to be more convenient.

If you want to make sure your website is optimised for voice search, there are things you can do. Making sure that your website is mobile-friendly must be taken as a priority. This is because many voice searches are conducted on mobile devices. There is also a need to ensure that your content is well-written and easy to understand. Remember that this technology is often programmed at understanding complex languages.

2022 Predictions Of Digital Marketing 

Here are our predictions for digital marketing in 2022 and beyond:

1. Social media will continue to be important 

Social media is not going anywhere. In fact, it’s only going to become more important in the years to come. As more people get online and spend more time on social media, businesses need to find ways to reach them.

2. Video will be even more important

Video is already one of the most popular types of content on the internet. Well, it’s only going to become more essential this year and in the years to come. People love watching videos and they’re more likely to engage with video content than any other type.

3. Personalisation will be key

As technology advances, businesses will be able to personalise their marketing messages more. This means that people will see ads and content that are relevant to them. As such, this will make them more likely to engage and consume it.

4. Influencer marketing will continue to grow

Influencer marketing has been on the rise in recent years and it’s only going to continue to grow in popularity. Influencers have a lot of sway with their followers and they can be effective at promoting products and services.

5. Paid advertising will become more sophisticated

Paid advertising is already pretty sophisticated, but it’s going to become even more in the years to come. With advances in technology, businesses should target their ads more precisely. Furthermore, they need to track their performance more effectively.

6. SEO will become more important than ever

As Google continues to evolve, SEO becomes crucial for businesses that want to rank high. Google is constantly changing its algorithm, this is a given fact. Therefore, businesses need to keep up with the latest changes if they want to stay visible on search engines.

7. Content marketing will evolve

Content marketing is already evolving and it’s only going to continue that way. Enterprising entities become savvier about what works and what doesn’t. As a result, they need to consistently create better content that resonates with their audience.

8. Email marketing will make a comeback

Email marketing has been around for a long time and many businesses utilised it. But, it’s fallen out of favour in recent years for a myriad of reasons. However, it’s due for a comeback as more businesses focus on personalisation and building relationships. Sooner or later, an email will be deemed as still a formidable and effective tool for such a purpose.

In conclusion 

The future of digital marketing is constantly evolving. What worked yesterday might not work anymore tomorrow so you need to stay ahead all the time. In order to do that, marketers need to be comfortable with changes and are willing to embrace new strategies.

Of course, you need an expert to make this work because the technology is already intricate as it is. To get the most out of your digital marketing efforts, partner with the best- On Point Digital Marketing Solutions. Over the years, we have produced exceptional results as proven by our highly satisfied clientele. Call us now and let’s get started designing a marketing plan for your business.

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