From eye-catching visuals to a dynamic digital experience, Umami Papi’s online presence was designed to be as bold, punchy, and addictive as the flavours themselves.
Here is what we achieved in one month….
An end-to-end integrated campaign, to celebrate the birthday of UmamiPapi Chilli Oil, with a focus on increasing the clients database. This campaign was not supported by discounts or sales period.
A fast-moving, visually driven content approach designed to stop the scroll, spark cravings, and reflect Umami Papi’s bold, flavour-first personality across social platforms.
