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PR & MODERN MEDIA
Get the word out.
Everyone’s talking. The real question is when are they going to start talking about you?
We live in an attention economy. PR and media are how brands shape perception, build credibility, and stay top of mind.
BRAND PARTNERSHIPS
Strong brand partnerships are about alignment. We help identify the right partners, shape the narrative, and bring collaborations to life in a way that feels natural, credible, and mutually beneficial – turning shared audiences into real brand equity.
BRAND SEEDING
Brand seeding puts your product in the right hands, at the right time, for the right reasons. We manage the who, the when, the how, and the story around it – creating organic exposure that feels genuine, not forced.
ACTIVATIONS
& EVENTS
Activations and events create moments people want to talk about. We shape the concept, and amplify the experience beyond the room – ensuring the impact lives on through media, content, and conversation.
INFLUENCER MANAGEMENT
Influencer management is about more than reach — it’s about fit. We manage selection, briefing, relationships, and delivery to ensure partnerships feel authentic, on-brand, and effective, while protecting your brand’s reputation at every step.
Whether you need a one-off PR moment or an ongoing media presence, we help brands connect with the right people through considered partnerships, activations, and earned exposure.
Our work speaks for itself.
Here is what we achieved in one month....
Growth wasn’t just about bigger budgets. For this example real change came from a creative overhaul.
We moved from static campaigns to a content-first strategy, using Reels and premium photography to capture attention. Messaging tapped into emotional gifting triggers, while creative shifted to dynamic, brand-led assets that showcased the product experience.
MAY
$21K SPEND
-10%
11.72 ROAS
60%
70%
Growth wasn’t just about bigger budgets. For this example real change came from a creative overhaul.
We moved from static campaigns to a content-first strategy, using Reels and premium photography to capture attention. Messaging tapped into emotional gifting triggers, while creative shifted to dynamic, brand-led assets that showcased the product experience.
MAY
$21K SPEND
81%
11.72 ROAS
130%
$246.4 PCV
317%
We don’t spin stories - we sharpen them. When the message lands, attention follows, and credibility builds fast.
FAQs
What does PR and media actually include?
PR includes storytelling, media outreach, placements, announcements and campaign amplification.
How is PR different from advertising or paid media?
PR earns attention through credibility, while advertising pays for placement.
Do you manage brand relationships?
Yes. We manage media and brand relationships as part of PR strategy.
How do you measure success?
Success is measured through reach, quality of coverage, engagement and brand impact.
When should a business invest in PR?
PR is most effective when a brand has a clear story, product or milestone to amplify.
What types of brands benefit from PR and media?
Brands with strong narratives, launches or thought leadership ambitions see the greatest impact.
Can PR support product launches or activations?
Yes. PR plays a key role in launch visibility and momentum.
Is PR a one-off activity or an ongoing strategy?
PR can be both, but consistent activity delivers stronger long-term results.
What our clients are saying
Incredibly professional
The team at OP Digital Solutions are an incredibly professional and personable group that ensured my website design and professional photos were of the highest quality
Benjamin O’Neill
Beyond what I had hoped for
What a delight to work with the team from OP Digital Solutions! My new website is amazing – beyond what I had hoped for. I felt valued and heard through the whole process. My needs and concerns were listened to and addressed.
Katina Gleeson
Professional, excited and experienced
The team have been fantastic, they are professional, excited and experienced. They bring a creative and calm approach which will result in an amazing product for our members.
Matt Sims
Flawless
I highly recommend OP Digital Solutions for their exceptional services. They truly take the time to understand and address your specific wants and needs, consistently exceeding expectations.
Isabelle McKenzie
OPDS consistently go above and beyond
They treat my business as their own, are very passionate about what they do and most importantly get results! Feel free to contact me directly for a genuine reference should you be interested in their services!
Steven Kafrouni