SOCIAL MEDIA ADVERTISING
We make META perform
Let’s be real, if an agency says you’ll see direct ROAS from organic, they’re full of shi–. Paid ads drive ROAS. You just need our sharp optimisation and killer creative.
There are about 5.4 billion daily active users on social media. With algorithms that know them better than their mates. Not showing up there, is like wearing an invisibility cloak to a party, and wondering why no one’s talking to you.
POWERFUL
CREATIVE
Your audience scrolls fast, we make them stop. Our Creative Production and Graphic Design teams craft visuals, videos, and copy that grab attention in the first three seconds. Every asset is designed to reflect your branding, connect emotionally, and drive clicks that convert.
SMART
STRATEGY
Every campaign starts with a clear plan. Our team aligns strategies to your goals, ensuring your message hits the right audience, at the right time, with the right offer. We combine audience insights, performance data, and storytelling to build campaigns that deliver.
PRECISE
TARGETING
Find your people. Using advanced targeting across social platforms we fine-tune your audiences based on behaviour, intent, and demographics. Through data-driven optimisation, we make sure your ad spend works harder – and smarter.
CONTINUOUS
OPTIMISATION
We don’t set and forget. Every campaign is tracked, tested, and refined in real time. We monitor every metric, tweaking creative, budgets, and audiences to keep performance sharp and results growing.
Sure, you’ve got the platform, the account, and the algorithms. But you don’t have the time, creative, or strategy to make them work for you. But we do. We turn tools into results, and clicks into growth.
Our work speaks for itself.
Here is what we achieved in one month....
Growth wasn’t just about bigger budgets. For this example real change came from a creative overhaul.
We moved from static campaigns to a content-first strategy, using Reels and premium photography to capture attention. Messaging tapped into emotional gifting triggers, while creative shifted to dynamic, brand-led assets that showcased the product experience.
APRIL
$19K SPEND
-10%
3.18 ROAS
60%
$76.2 PCV
70%
Growth wasn’t just about bigger budgets. For this example real change came from a creative overhaul.
We moved from static campaigns to a content-first strategy, using Reels and premium photography to capture attention. Messaging tapped into emotional gifting triggers, while creative shifted to dynamic, brand-led assets that showcased the product experience.
MAY
$21K SPEND
81%
11.72 ROAS
130%
$246.4 PCV
317%
Our work speaks for itself.
Chicken again? Try the fish that lifts. 25g protein. Baked not fried. Dinner done smarter.
Get Birds Eye Protein Hoki in the freezer aisle now.
Australian design. Premium materials. Reliable supply.
Vetro furniture is specified by architects and designers for residential and commercial projects across Australia.
Apply for a wholesale account today.
Two championship courses. Private practice facilities. A members’ community unlike anything else in Queensland.
Sanctuary Cove Golf and Country Club membership is now open. Reserve your private tour today.
Creamy, peppery, packed with flavour. The recipes everyone is talking about. Viral flavours.
*Available at Woolworths
Looking for a social ad agency in Melbourne that actually delivers results? From Meta and TikTok ads to LinkedIn, our team builds, manages, and optimises paid social strategies that drive real ROI, brand growth, and measurable impact.
FAQs
What paid advertising services does OPDS offer?
We manage paid advertising across Google Ads, Meta (Facebook & Instagram), TikTok and other digital platforms where appropriate.
Do you provide paid media strategy?
Yes. Paid media strategy is developed upfront to define objectives, audiences, platforms, budgets and success metrics before campaigns go live.
Do you manage creative as part of paid ads?
Yes. We manage ad creative, copy and formats, ensuring they are aligned with platform requirements and performance goals.
How is ad spend managed?
Ad spend is managed transparently and optimised continuously to maximise return on investment and cost efficiency.
How long does it take to see results from paid ads?
Some results can be seen quickly, particularly for high-intent campaigns. Performance typically improves over time through testing and optimisation.
How do you measure paid advertising success?
Success is measured against commercial KPIs such as leads, revenue, CPA and ROAS — not vanity metrics.
Do you handle tracking and reporting?
Yes. We manage conversion tracking, analytics and performance reporting to provide clear visibility on results.
Can paid ads work alongside other OPDS services?
Absolutely. Paid ads perform best when integrated with creative, SEO, email and social media strategies.
