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EMAIL MARKETING
Emails that earn.
When we hit send, your sales follow. Pretty emails are nice. Profitable ones are better. We craft flows that sell while you sleep.
We create strategic, high-performing email marketing that builds stronger customer relationships and turns your database into a long-term revenue driver.
STRATEGIC DIRECTION
Every email program starts with a clear sense of purpose. We align email marketing to your broader business goals so it supports growth, not just activity.
CUSTOMER JOURNEYS
Email is most effective when it follows the natural rhythm of your audience. We design programs that move seamlessly through the customer lifecycle, creating relevance at every stage.
SCALEABLE SYSTEMS
Strong email marketing balances creativity with intent. Our focus is on clarity, engagement, and outcomes — ensuring email remains a reliable, high-performing channel.
PERFORMANCE OPTIMISATION
We build email flows designed to grow with your business. Structured, repeatable, and built for longevity, these systems create consistency today and opportunity tomorrow.
From building email marketing foundations to optimising what’s already in place and supporting ongoing customer communication, we help turn email into a reliable growth channel.
Our results speak for us
Here is what we achieved in one month....
Growth wasn’t just about bigger budgets. For this example real change came from a creative overhaul.
We moved from static campaigns to a content-first strategy, using Reels and premium photography to capture attention. Messaging tapped into emotional gifting triggers, while creative shifted to dynamic, brand-led assets that showcased the product experience.
APRIL
$19K SPEND
-10%
3.18 ROAS
60%
$76.2 PCV
70%
Growth wasn’t just about bigger budgets. For this example real change came from a creative overhaul.
We moved from static campaigns to a content-first strategy, using Reels and premium photography to capture attention. Messaging tapped into emotional gifting triggers, while creative shifted to dynamic, brand-led assets that showcased the product experience.
MAY
$21K SPEND
81%
11.72 ROAS
130%
$246.4 PCV
317%
Unlike paid channels, your email list is an asset you own. The work compounds - every well-timed campaign, every automation that runs quietly in the background, every new subscriber added to a list that's properly maintained. That's what makes email one of the most cost-effective channels available.
FAQs
What types of email campaigns do you manage?
We manage EDMs, automated flows, lifecycle and promotional campaigns.
Which email platforms do you work with?
We can work within your existing system; working across Klaviyo, HubSpot, Mailchimp, ActiveCampaign, Brevo and more.
Is email marketing focused on revenue?
Email marketing is designed to drive both immediate revenue and long-term customer value. While campaigns can directly support sales through product launches, promotions and targeted offers, they also play an important role in keeping your brand front of mind, nurturing leads and encouraging repeat purchases.
Do you create the email content?
Yes. Strategy, copy and design are all handled in-house, so the entire email comes together as one cohesive piece. From planning what to send and when, through to writing the copy, designing the creative and building each campaign, we take care of the full process while keeping everything aligned with your brand and broader marketing goals.
Can you build automated email flows?
Yes. We build automated email flows that work in the background to nurture customers at key stages of their journey. This can include welcome and onboarding sequences, abandoned cart reminders, post-purchase follow-ups, re-engagement campaigns and retention flows designed to encourage repeat purchases and strengthen long-term customer relationships.
How often should emails be sent?
Frequency is tailored to your audience, industry and business goals. We look at customer behaviour, engagement and campaign performance to determine the right cadence, balancing regular communication with relevance so your brand stays front of mind without overwhelming your audience.
How do you measure email performance?
Performance is measured across key metrics including open rates, click-through rates, conversions and revenue generated from email. We also look at audience growth and engagement over time to understand what’s working and where there are opportunities to improve. Results are shared through monthly reporting, with clear insights into performance and recommendations to continually refine the strategy.
Can email integrate with other channels?
Yes. Email works best when it’s connected with your broader digital strategy. We align email activity with paid media, social content, website campaigns and key promotions to create a more consistent customer journey across every touchpoint.
What our clients are saying
Incredibly professional
The team at OP Digital Solutions are an incredibly professional and personable group that ensured my website design and professional photos were of the highest quality
Benjamin O’Neill
Beyond what I had hoped for
What a delight to work with the team from OP Digital Solutions! My new website is amazing – beyond what I had hoped for. I felt valued and heard through the whole process. My needs and concerns were listened to and addressed.
Katina Gleeson
Professional, excited and experienced
The team have been fantastic, they are professional, excited and experienced. They bring a creative and calm approach which will result in an amazing product for our members.
Matt Sims
Flawless
I highly recommend OP Digital Solutions for their exceptional services. They truly take the time to understand and address your specific wants and needs, consistently exceeding expectations.
Isabelle McKenzie
OPDS consistently go above and beyond
They treat my business as their own, are very passionate about what they do and most importantly get results! Feel free to contact me directly for a genuine reference should you be interested in their services!
Steven Kafrouni